- To bring a ray of sunshine in your life through color and design.
- To raise the bar of design in the household industry by making ordinary products look extraordinary.
- To express the importance of having a design perspective by bringing artistic creativity into its products.
- To inspire others to enrich their life by highlighting design as an important feature in every purchase.
- To empower its customers to reflect their personalities, dreams and desires in the variety of products in their homes.
- To deliver profitability to its stakeholders while modernizing and innovating in the way it conducts business.
- To reward employees for positive performance as a means to increase their standard of living while
developing them into better versions of themselves.